The purpose of the 2024 Diamond E-commerce Festival is to enable everyone to have their own diamonds and fulfill everyone's diamond wish. Activities cover Tiktok, Kwai, Xiaohongshu TikTok、NOON、Shopee， Mainstream online platforms such as AliExpress; Each platform has opened official accounts for the conference, WeChat mini program sales platforms, etc. Through online promotion, topic creation, influencer participation, live streaming sales and other activities, more people can learn about cultivating diamonds, love cultivating diamonds, own cultivating diamond products, and attract more consumers to participate in the exhibition and share the grand ceremony.